Piaggio announces two new scooter models for 2014. Available now at dealerships in the U.S. are the 2014 Piaggio Fly 150 3V and the Fly 50 4V. The Fly 150 3V comes equipped with Piaggio‘s new three-valve (two intake, one exhaust) engine. Originally introduced in the Vespa 946 concept at the 2011 EICMA show, the […]
Vespa 50cc Scooter Celebrates 50 Years
Fifty years ago Corradino D’Ascanio penned his final design for Vespa, the Vespina (little Vespa) 50. The Vespa 50 was popular among the Italian youth market, spawning future generations of Vespa enthusiasts.
To celebrate the anniversary of this influential scooter, Piaggio Americas is launching a five-week user-generated digital and social campaign highlighting the Vespa 50cc’s influence on the transportation and cultural landscape. Vespa owners and fans are encouraged to share their 50cc stories on Vespa’s digital lifestyle destination lavespavita.com and submit photos via Flickr, Twitter or Instagram by using the hashtag #VESPAVITA.
Each Monday for five weeks, Vespa USA will be sharing exclusive content about the history of the Vespa 50cc, from archived vintage advertisements to rare technical drawings, via the Vespa Americas Facebook and Twitter sites. Every Wednesday Vespa USA will revisit important art, pop culture, fashion, music, and films from each decade, with a uniquely Vespa perspective.