Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is hoping to be a viable rival to DealerExpo as a powersports industry destination.

Yamaha’s range of powersports products comprises both the Yamaha and Star motorcycle brands. The Yamaha line-up of off-road motorcycles, sport ATVs, and street motorcycles from its sport segment will be joined by UTVs and utility ATVs from the outdoor segment. Star features one of the most diverse lineups of cruisers in the industry.

“On behalf of all of us at Yamaha and Star Motorcycles, we are both proud and excited to announce our official participation at the inaugural AIMExpo in Orlando this fall,” said Kim Knupp, Assistant Division Manager, National Events, Yamaha Motor Corp, USA. “We feel certain that a renewed energy has indeed returned to the motorsports industry and the management team at AIMExpo is poised to capitalize on that fact at a time and venue that’s a perfect match for us at Yamaha and for our dealers.”

In addition to their displays in the Main Hall at the Orange County Convention Center, both brands will be taking advantage of AIMExpo’s remarkable outdoor space to conduct live product demonstrations with demo rides on both the street and dirt.

AIMExpo will be held on October 16-20, 2013 at the Orange County Convention Center in Orlando, Fla. For more information, visit the AIMExpoUSA.com  web site, and keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and “Follow” on Twitter: @AIMExpo.