Pierer Mobility Gains Majority Control of MV Agusta

Pierer Mobility, parent company to KTM, Husqvarna and GasGas, has exercised its option to gain an additional 25% stake in MV Agusta, officially gaining majority control over the Italian brand. Pierer Mobility had previously announced plans to exercise its option in the spring of 2026, but has now pulled the trigger two years ahead of schedule.

The Sadarov family, which previously owned the majority of MV Agusta, will now own 49.9%, with Timur Sardarov stepping down as chief executive officer and chairman of the board, and continuing on as vice-chairman, brand ambassador and consultant. Pierer Mobility executive board member Hubert Trunkenpolz, whose uncle Johann Trunkenpolz was the “T” in “KTM”, will take over as CEO and Chairman of MV Agusta.

The transaction is the latest in a series of moves between MV Agusta, and KTM’s parent company (see timeline below). The transaction gives MV Agusta a level of financial stability the company has lacked for much of its history.

Manufacturing of MV Agusta will remain in Varese, Italy, with an annual production volume of 10,000 motorcycles. That’s a big improvement from before, thanks to a new fully automated line management system guiding motorcycles through 28 different workstations.

In his final statement as CEO before handing control to Trunkenpolz, Sardarov declared his five-year plan of revitalizing MV Agusta complete. MV Agusta is poised to achieve a net profit for the first time in years, and the company now has a large dealer network thanks to Pierer Mobility. In 2023, the brand introduced five new models, and a number of limited series that sold out within hours.

“MV Agusta embodies passion and a unique sense of romance that captivated me, a seasoned entrepreneur, from day one,” says Sardarov. “The personal challenge of guiding the company out of crisis and steering it towards success through innovative business strategies, team expansion, and new product developments has been conquered. It is an honor to play a role in shaping MV Agusta's legacy. Over the past five years, both the company and I have evolved significantly. Our growth together is a testament to the transformative journey we've shared. My time with MV Agusta has been a pivotal chapter in my life, filled with mutual joys and challenges. As I continue to serve as a dedicated Vice-Chairman, I am committed to supporting the company and its ongoing success.”