A new study out in the The Journal of the Human Factors and Ergonomics Society in Australia seems to confirm what we already knew: Motorcycles appear to be very low on the priority list for the brain when it is filtering information, which would help explain why drivers will appear to look directly at a motorcycle just before pulling directly into its path.

A study of 56 drivers examines how the phenomenon of inattentional blindness, or a person’s failure to notice an unexpected object located in plain sight, might explain the prevalence of looked-but-failed-to-see (LBFTS) crashes, the most common type of collision involving motorcycles.

Read more at Phys.org