Indian Motorcycle has opened an experience center in its Spirit Lake manufacturing facility to give enthusiasts a chance to connect with the brand on a new level. 

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INDIAN MOTORCYCLE INTRODUCES NEW EXPERIENCE CENTER AT MIDWESTERN MANUFACTURING FACILITY  

Spirit Lake Factory to Offer Current & Historic Indian Motorcycle Displays & Factory Tours Featuring High-Tech Robotics Assembly Process

                                                                                                           

SPIRIT LAKE, IA (August 17, 2017) – Indian Motorcycle, America’s first motorcycle company founded in 1901, today announced the opening of an Experience Center at its Spirit Lake manufacturing facility. Based in America’s heartland, the Spirit Lake Experience Center is a free offering for motorcyclists looking to connect with the iconic American motorcycle brand.

The Indian Motorcycle Spirit Lake Experience Center will showcase current and historic Indian motorcycles and offer complementary behind-the-scenes tours of its world-class production facility. Visitors will observe the assembly process that’s conducted from start-to-finish with robotic machinery and witness new Indian motorcycles come right off the line. The Spirit Lake Experience Center will also serve as a venue for private events.

“As America’s first motorcycle company, we have a rich history and a loyal following of motorcyclists,” said Steve Menneto, President – Indian Motorcycle. “Right in America’s heartland, the Experience Center not only serves as a unique destination for motorcyclists to engage with the brand, but also showcases our outstanding people who build premium motorcycles.”

Menneto welcomed the new Experience Center with Spirit Lake employees, friends and family members during an honorary ribbon-cutting ceremony. Motorcyclists attending the Boji Bike Rally will have the opportunity to visit the Spirit Lake Experience Center on Friday and Saturday, August 18 and 19, from 9am-2pm.

The Experience Center will be open for complementary tours on Mondays and Fridays from August 21 through November 3, 2017. Tours will reopen in 2018. Tours will be conducted through appointments only, which can be made by calling Indian Motorcycle Spirit Lake at 712-336-6955.

For more information, visit IndianMotorcycle.com and follow on FacebookTwitter and Instagram.

ABOUT INDIAN MOTORCYCLE®

Indian Motorcycle is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under brand new stewardship. To learn more, please visit www.indianmotorcycle.com.