“Since the inaugural year, we’ve witnessed how impactful the educational sessions have been for the dealers and we think this name change will only help increase the awareness of this critical component of AIMExpo,” said Cinnamon Kernes, AIMExpo Show Director. “With the combined efforts and resources of Powersports Business, AIMExpo and the MIC, we’ve been able to create an educational program that is unrivaled and delivers on the topics that are current and most important to dealers.”
The education seminars once again will impact all segments of the dealership, from unit sales to parts and accessories to service and retail financing. Marketing and management seminars also will return to the lineup, which will include a mix of new and returning presenters with new ideas for profitability.
The fourth annual Powersports DEALER Seminars are a partnership between Powersports Businessmagazine and MIC Events, a department of the Motorcycle Industry Council and owner of AIMExpo. The free seminars, hosted during the trade days at AIMExpo, are the most comprehensive educational sessions of their kind for dealers.