Ducati announced a new annual sales record of 44,287 motorcycles sold in 2013, an increase over the previous year’s total of 44,102. Revenue figures were not released, but we expect those numbers to be released with parent company Audi‘s annual report in a few weeks.
“We are very proud and satisfied with our results in 2013,” says Claudio Domenicali, chief executive officer of Ducati. “Despite market uncertainties, especially in Southern Europe, Ducati has achieved positive results, confirming the strength of our products and the appreciation of our brand. For the second year running we have achieved record results, selling over 44,000 motorcycles, helped also by the introduction of new models such as the Hypermotard and 899 Panigale.”
Europe accounted for 51% of Ducati’s sales, but the U.S. remains Ducati’s top national market representing 24% of all sales. U.S. sales are actually more than double the number sold in Italy, Ducati’s home and second-largest market, which accounted for 11.3%. Ducati’s third-largest market was Germany, representing 10.3%, meaning the company’s U.S. sales were larger than its second and third markets combined.
A 26% increase in Asian sales helped Ducati reach its new record, as did a reorganized presence in South America that resulted in sales of 700 motorcycles in the second half of 2013.
Ducati hopes to continue its current trend in 2014 with the launch of the new Monster 1200.
“Continuous development of the product range and the success in new markets makes us confident that 2014 will see further growth for our company,” says Domenicali. “These results allow us to continue our commitment to new product development plans and, in line with our main shareholder – the Audi Group – continuous technological and design innovation remains the cornerstone of our industrial strategy.”