What do Kid Rock, UFC fighter Frank Mir and Pope Francis have in common? They’re all involved in some way with Harley-Davidson‘s 110th anniversary. Kid Rock is headlining the big bash on Labor Day weekend while Mir is on the card for UFC 164 in Milwaukee that same weekend as part of the extended 110th anniversary celebrations.
And the Pontiff? Pope Francis did his part, blessing thousands of Harley-Davidson riders and their motorcycles during Sunday Mass at the Vatican. The event was part of the June 13-16 Harley-Davidson celebrations in Rome, the largest 110th anniversary event in Europe.
Pope Francis greeted riders on his way to St. Peter’s Square. The Pope later acknowledged the Harley faithful during Mass, thanking them for celebrating the 110th anniversary in Rome.
“Our promise to our customers is to offer them once-in-a-lifetime experiences that few other brands can fulfill,” said Mark-Hans Richer, Chief Marketing Officer, Harley-Davidson Motor Company. “Having our customers treated to the blessing today fulfills that promise of epic adventures.”