North America is not the only Continent in the world experiencing a dramatic increase in motorcycle registrations; you can add the land down under to the list. This is great news for the industry but it also has a downside, the increase of motorcycle accidents, which are up sharply.

“Half of all crashes involving a motorcyclist and a car are caused by the driver failing to see the motorcyclist,” claims Tim Pallas, the Roads and Ports Minister.

The campaign is clearly directed toward car drivers. Checkout the link below for the related video, its very shocking and effective to say the least.

Keep safe out there!