#chieftain

The rebirth of Indian Motorcycles under the stewardship of Polaris Industries is the most significant industry development in years. Indian has been an iconic American brand for more than a century, and it still resonates among older motorcyclists.

Rivalry (ˈrīvəlrē) n., Competition for the same objective or for superiority in the same field.

In what had to be one of the most anticipated reveals in motorcycle cruiser history, Polaris boldly used the backdrop of the world’s largest motorcycle rally to unleash the latest generation of Indians on the motorcycling community. On the steps of the Sturgis Motorcycle Museum and in the shadow of the Black Hills, notice was served with a loud and clear report: Indian Motorcycle is back.

We’ve now ridden the new Indian Chief and confidently predict that it will make a massive splash in the cruiser market. Our full review will soon follow, but there’s a lot of ground to cover in telling the Chief’s story.