Harley-Davidson reported 15.9% increase in motorcycle revenue despite selling 9.1% fewer motorcycles over the first quarter of 2013.
According to the company’s first quarter 2013 report, Harley-Davidson recorded revenues of $1.15 billion from motorcycle sales, compared to $995.9 million in the same quarter of 2012.
At the same time, Harley-Davidson sold 54,254 motorcycles worldwide over the first quarter, down from 59,677 motorcycles in the same period last year. Harley-Davidson attributes the decrease to a longer winter this year as well as an abnormally warm spring in 2012. Motorcycle shipments to dealers, however, were up 17% to 75,222 motorcycles compared to just 64,263 motorcycles in the first quarter of 2012. Continue Reading »