Press Release from Mustang: Once again, motorcyclists are beginning to converge on the Black Hills of South Dakota for the annual Sturgis Rally. From Mustang’s huge rally rig at Black Hills Harley-Davidson to their two billboards on I-90 to their factory reps at the J&P Cycles store on Lazelle in the heart of downtown Sturgis, Mustang will be all through the Black Hills during this year’s rally.

Stop by one of Mustang’s two locations where you can check out Mustang’s incredible selection of seat styles for Harley-Davidson, Indian, Victory, Kawasaki, Triumph, Can-Am, Honda, Ducati, BMW, Yamaha and Suzuki.

July 30-August 13:  Huge Rally Truck at Black Hills Harley-Davidson 2820 Harley Drive, Rapid City (Exit 55)

August 3-13:  Mustang Factory reps at J&P Cycles Store 1650 Lazelle Street, downtown Sturgis

Not only will Mustang’s factory-trained reps help you try seats on your bike for the best fit for both you and your passenger but, after you select your perfect replacement seat, they will mount it for you for free.  Finally, living up to Mustang’s #1 rating in customer service, they will ship your old seat back home for you for free while you ride the Black Hills!

Plus, Mustang is a proud sponsor of the following “must see” events:

Aug. 7:  “The Flying Piston Builder Breakfast” where you can meet legendary and cutting-edge bike builders at the CrossRoads Big Engine Bar at the Buffalo Chip on Sunday, August 7, 9:30 am.

Aug. 7-12:  “Skin & Bones—Tattoo Inspired Motorcycles and Art” program curated by famed photographer Michael Lichter at the Sturgis Buffalo Chip        Sunday, August 7 – Friday, August 12, 2-10 pm.     

Aug. 10:  “Perewitz Custom Paint Show” hosted by Dave and Jody Perewitz (Mustang’s New England neighbors) at the Iron Horse Saloon in downtown Sturgis on Wednesday, August 10, 11am – 4pm.

Aug 11:  Garage Girls “Ultimate Biker Makeover” winners will be announced on stage at the Buffalo Chip,Thursday, August 11