During the AIMExpo in Orlando, Florida last week, Erik Buell Racing (EBR) took the covers off its latest sportbike, the 1190RX. The company also announced it would be taking the 1190RX directly to World Superbike competition in 2014, with Geoff May the team’s number one rider. Joining the world championship was a dream both May […]
First EBR Motorcycles Delivered To European Customers
As a sign of EBR’s growth and expansion, the first containers packed with new EBR 1190RX have landed in Europe, with more on their way. This will facilitate distribution networks in the Netherlands, Germany, Denmark, and the United Kingdom.
As of this moment a shipment of EBR motorcycles will ‘land’ in Europe every month to stock the EBR distributors. Edwin Belonje, Managing Director at EBR Europe: “At this very moment over 100 EBR’s have been ordered by dealers in The Netherlands, the United Kingdom, Germany and Denmark. Furthermore negotiations with multiple prospect dealers are ongoing, so EBR Europe will rely on a reasonably extensive distribution network of official EBR dealerships towards the end of this year.”
The first dynamic media test-drives with the EBR 1190RX have been completed in the United States and the bike has been well received by both the media and the public, with very positive and promising comments. “But there is still a lot of work to do! The establishment of the parts delivery network is almost completed and we are steadily working towards the launch of the second new EBR model, in just a few month’s time,” Belonje comments.
[Editorial note: Motorcycle.com will get an opportunity to test the EBR 1190RX for the first time on Wednesday of this week at the world famous Indianapolis Motor Speedway. Stay tuned for a first-ride report on Friday.]