Aprilia announced it will produce a new version of the SRV850 maxi-scooter with an anti-lock braking system and traction control. The Aprilia SRV850 ABS/ATC is the latest scooter from the Piaggio Group to include both technologies, following the Piaggio BV350 and the Piaggio X10. The Aprilia SRV850 uses a sensors located in both wheels. The […]
What Does a Vespa Smell Like?
You can always tell you’re looking at a Vespa-issued press photo because it looks like it came from a fashion shoot rather than a media kit for a scooter. Just look at the images above from the official Vespa Primavera press kit. Of course, this is all part of Vespa’s brand identity, appealing to styish young urbanites more likely to read GQ than Motortrend.
It should come as no surprise then that the Piaggio Group announced it is introducing a new Vespa-branded fragrance with French beauty company Coty. In fact, we’re kind of surprised it doesn’t already exist.
Piaggio and Coty will produce two separate Vespa scents for men and for women which will be released in May. Coty is no stranger to branded fragrances. Coty’s fragrance portfolio includes fashion labels such as Calvin Klein and Marc Jacobs, as well as celebrities such as Beyoncé, David Beckham and Sarah Jessica Parker.
Expect to see the new Vespa scents at cosmetic stores in May.