Valentino Rossi testing the 2012 version of the Ducati Desmosedici is usually big news, especially with the Italian moto-press. As the nine-time World Champion logs his laps on the GP12 at Italy’s Mugello circuit today, the bigger news is the other Ducati racebike sharing the track with the Doctor. According to GPOne.com, Ducati is also testing […]
WERA And Michelin Strengthen Relationship In 2014
A long-time sponsor within WERA motorcycle road racing, Michelin is taking its support one step further in 2014 by becoming title sponsor to the WERA Superbike Class at the WERA National Challenge Series in 2014. The class will be called Michelin/WERA Superbike.
With many professional racing organizations around the world instituting a spec-tire rule for all classes (Dunlop in AMA, Pirelli in WSBK), the opportunities for Michelin to test its products has been slim. Turning to what is considered arguably the highest level of amateur road racing in America seems like a logical place to play. The competition is still fierce, with many in the series graduating to the professional ranks when able. This level of talent is sure to provide Michelin with accurate feedback.
Robert Walker, Michelin Motorcycle Sales & Racing Manager added, “Racing is a key strategic initiative for many of our business units, including our motorcycle business. It provides a great platform to prove our performance against the competition. WERA Racing brings together racers and consumers passionate about their bikes and particular about the equipment that goes on them. We are happy to continue our partnership with WERA and this year in the Superbike class at the National Challenge Series which helps us engage with these important market segments.”
For more information on WERA Motorcycle Roadracing, check out www.wera.com.