I’m feeling a little uncomfortable after watching Ducati’s recently posted “Colour Therapy” video. Are you prepared to watch a Ducati technician strip a Ducati Monster of it’s plastic to reveal it’s true nakedness? Cover your eyes if you are under 18. Ducati posted this video on YouTube to promote their “Colour Therapy”. “Colour Therapy” is […]
Ducati Celebrates The Start Of Production For The Monster 1200
Ducati loves having a reason to celebrate, and as the very first Monster 1200 rolled off the production line Monday, yet another reason to party presented itself. Following Ducati tradition, the start of production (SOP) for the Monster 1200, as well as of every new Ducati model, is met with a small ceremony.
Here’s how it went down: in front of the entire factory, Ducati CEO Claudio Domenicali and Production Director Silvano Fini started the new bike. What came next is a “baptism” of sparkling wine for the new bike, as shown below, direct from Ducati’s Facebook page:
Considering Ducati’s proximity to the Vatican, it probably shouldn’t come as a big surprise the factory holds a baptism for a motorcycle, but it is rather comical, and just another example of Ducati’s passion towards its products. Keep it here as we’ll bring you a first ride review of the new Monster 1200 as soon as we get our hands on one.