Today at the AIMExpo, Bell unveiled two new helmets, the Bullitt and Qualifier, while announcing a revised fit for the Custom 500 three-quarter helmet. Inspired by the original Bell Star, the Bullitt celebrates Bell’s 60th anniversary by combining classic styling with contemporary safety features. The ultra-low profile fiber composite shell features a multi-density EPS liner, removable, washable […]
Bell Helmets Reclaims Global Distribution
After more than 20 years of licensing its brand name to an Italian entity for use outside of North America, Bell Helmets today announced the reacquisition of its worldwide rights in the powersports market.
After two years of more than 40% growth in North America, the Bell powersports business is poised to expand its geographic presence. Where previously Bell (the original Bell) could only distribute to North America, Australia and certain Latin American countries, with the global reacquisition the brand is now looking to expand into Europe, South Africa, New Zealand and Brazil, with other countries to follow. The next step is to find proper distribution partners.
“This is a dynamic, exciting and challenging time as we re-stake our claim to the Bell brand, sales and product development on a global scale,” said Chris Sackett, Business Unit Director – Powersports. “This is what we’ve all been working towards, and we’re excited that everyone in these newly-acquired regions will know they are buying superior product from the original Bell.”
To support its global unification, Bell recently announced several new hires, promotions and the reallocation of several key executives, which resulted in a product development team that has tripled in size. But Bell is also actively recruiting a sales and marketing leader and a sales operations manager based out of Europe, who will handle Europe, the Middle East and Africa.