Ural is reporting today an 11% sales growth for Q1 over the same period from the record year of 2012.
“It’s been a very long winter for the most part of the country, not surprisingly 75% of our sales during these months were models with on-demand 2WD, which is known for all-weather and snow capability,” says Madina Merzhoeva, Ural’s Vice President. “Sales were up every month of Q1, but March turned out to be a bit more challenging. We’ve set ourselves an aggressive 30% growth goal for 2013. It has been a slower start than expected, so we are turning up our marketing and sales efforts. We still intend to meet the goal.”
Ural is launching a 2.99% retail financing (via FreedomRoad Financial) in April to help increase sales for Q2. Along with the financing incentive, Ural says it is continuing to work closely with its dealer and retail customer bases, while engaging with its existing and potential customers.
“We have just launched the Ural Emissary program which is a peer-to-peer program, using existing customers and the natural magnet appeal of our product to engage interested people who are new to Ural. Additionally we have some strong partnerships with established brands and media partners which should continue to push our product to new audiences” says Jon Bekefy, Ural’s Director of Strategic Marketing Communications.