Erik Buell Racing opened a new office in the Netherlands, making the first step towards establishing a foothold for distribution to Europe. Located in Alkmaar, a suburb north of Amsterdam, the new office will help increase brand awareness in Europe while laying the groundwork for eventual expanded distribution across the continent. The office will also […]
Erik Buell Racing To Host Dealers At AIMExpo
Add another to the list of manufacturers committing to the American International Motorcycle Expo, as Erik Buell Racing (EBR) has announced it will be hosting its dealers at the event to be held in October this year. As such, EBR joins an expanding list of motorcycle OEMs participating in AIMExpo, the powersports industry’s first combined trade, consumer and media event in North America.
Since introducing its first motorcycle, the EBR 1190RS, in 2011, enthusiasts worldwide have been waiting to see the rest of Erik Buell’s lineup. The wait will be over in October, as EBR is using the AIMExpo to display its newest motorcycles, which will surely add excitement to the event.
“AIMExpo is adding excitement to the revitalized motorcycle industry, and is occurring at a great location and time, when dealers and riders are planning their purchases to be ready for the next riding season,” said Erik Buell. “We are delighted to join in this celebration of motorcycling.”
By using the event to both showcase new product and gather its dealer body, EBR is taking full advantage of AIMExpo’s concept of bringing together the entire powersports industry including dealers, consumers and the press in one single venue for the first time in the United States.
“We’re thrilled to welcome Erik Buell Racing to AIMExpo in October,” said Larry Little, Vice President & General Manager, Motorcycle Group. “EBR is a bright spot in the motorcycle landscape as the company’s beautifully crafted, premier motorcycles have resonated with motorcycle enthusiasts who have longed for a high performance, innovative American sportbike. We couldn’t be happier that EBR has chosen AIMExpo to assemble its dealer body while presenting both the company and its products.”
AIMExpo will be held on October 16-20, 2013 at the Orange County Convention Center in Orlando, Fla. For more information, visit the AIMExpoUSA.com web site, and keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and “Follow” on Twitter: @AIMExpo.