“We fell really hard in 2009, maybe harder than others in the industry. So it’s very reaffirming to surpass our biggest number. Next year’s goal is the same, “30% sales growth or die trying” says Madina Merzhoeva, VP of the company’s North American distribution. . “Our small team is ready to take on the challenge. If we can manage to do that every year for the next few years, we might outsell some big names” sums up Merzhoeva regarding the company’s long-term growth goals.
Ural contributes its increased sales to key models such as the Yamal, a limited-edition model based on the Russian icebreaker. The 50-bike production run sold out in 7 days.
The company says it reinvested in itself during 2012 and made considerable production improvements at the factory. Ural also established a relationship with Siemens and improved their powder coating facilities. In the US, a consolidation and relocation of the parts department lead to tighter inventory control and quicker delivery times to dealers.
With plans to expand further into key metro markets, improve international distribution, and launch several collaborative projects, 2013 could be another good year for the Russian company.
For more information on 2013 Ural motorcycles and sidecars go to www.imz-ural.com.