Victory Motorcycles has released a series of videos showing a behind-the-scenes look behind its 2013 product brochure. This year’s brochure was notable for Victory‘s tie-in with Playboy magazine, including a photoshoot at the famous Playboy mansion. The brochure featured three Playboy models, Miss November 2011 Ciara Price, Miss January 2011 Anna Sophia Berglund and Miss […]
Polaris Reports Q3 2012 Results
Polaris reported a record third quarter including a 78% year-on-year increase in on-road vehicle sales, most of which is from Victory Motorcycles.
According to the Minnesota company’s third quarter report, Polaris recorded a profit of $94.3 million in the three months ended Sept. 30, 2012, compared to a profit of $67.6 million reported in the same quarter of 2011. Off-road vehicle sales continue to drive Polaris’ sales, but the on-road division, consisting of the Victory and Indian motorcycle brands as well as electric vehicle brand GEM and Goupil, continues to make gains.
On-road vehicle sales generated $63.4 million in revenue for Polaris, with a bulk of that coming from Victory. That represents a 78% increase from the $35.7 million reported in the corresponding quarter of 2011. Demand for Victory motorcycles was strong in all of Polaris’ global markets, including North America.
Despite an overall single-digit percent decrease in the North American heavyweight cruiser and touring motorcycle market, Victory saw a 25% increase in unit sales. Outside the continent, Polaris reports a 150% increase in on-road vehicle sales.
On the year, Polaris reports a profit of $224.2 million over three quarters, compared to a profit of $163.7 million in the first nine months of 2011. Revenues for on-road vehicles totaled $192.8 million, up 73% from $111.4 million.