The rebirth of the Indian Motorcycle Manufacturing Company continues with the unveiling of the first new custom model under Polaris Industries ownership at the New York City International Motorcycle Show. Dubbed the Indian Big Chief Custom, the one-off special is a showcase for the brand’s Genuine Indian Accessories, offering a glimpse of the possibilities for […]
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International Motorcycle Shows Offers New Take on “Naked Bikes”
Quick question: How many naked people do you see in this picture?
This eye-catching image is part of a new ad campaign promoting the Progressive International Motorcycle Shows which kicks off its 13-stop cross-country tour Nov. 2-4 in Atlanta, Ga.
Created by San Diego’s i.d.e.a. advertising agency, the “Human Motorcycles” ad campaign features a number of models contorting themselves into the shapes of different motorcycles. The models, including motorsports TV personality Erin Bates are dressed in nothing but body paint designed by artist Trina Merry to create the illusion of a motorcycle.
The campaign produced three photos, the sportbike image pictured above, a dirt bike and a cruiser. Each picture took the better part of a day to produce, requiring the work of eight air brushers and two massage therapists helping the dancer, yoga instructor and contortionist models maintain their poses for up to 2 minutes at a time.
Check out this behind-the-scenes video for more:
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[Source: International Motorcycle Shows, ILoveBodyArt]
Indian Motorcycles is continuing its rebirth under new owners Polaris Industries with a big showcase at the New York City stop of the International Motorcycle Shows, Jan. 18-20 at the Jacob K. Javits Convention Center. The storied American motorcycle company is trying to re-establish its brand this year ahead of full product revamp for 2014. […]