Motorcycle taxi innovator World Moto has filed a patent for technology that could display advertisements on motorcycle wheels. The technology, which the company calls “Wheelies” allows both static and streaming media to display on spinning motorcycle wheels, turning them into moving billboards. Thailand-based World Moto is best known for introducing the Moto-Meter, the world’s first […]
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International Motorcycle Shows Offers New Take on “Naked Bikes”
Quick question: How many naked people do you see in this picture?
This eye-catching image is part of a new ad campaign promoting the Progressive International Motorcycle Shows which kicks off its 13-stop cross-country tour Nov. 2-4 in Atlanta, Ga.
Created by San Diego’s i.d.e.a. advertising agency, the “Human Motorcycles” ad campaign features a number of models contorting themselves into the shapes of different motorcycles. The models, including motorsports TV personality Erin Bates are dressed in nothing but body paint designed by artist Trina Merry to create the illusion of a motorcycle.
The campaign produced three photos, the sportbike image pictured above, a dirt bike and a cruiser. Each picture took the better part of a day to produce, requiring the work of eight air brushers and two massage therapists helping the dancer, yoga instructor and contortionist models maintain their poses for up to 2 minutes at a time.
Check out this behind-the-scenes video for more:
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[Source: International Motorcycle Shows, ILoveBodyArt]
The 2011-2012 International Motorcycle Shows tour hits the Big Apple this weekend with a number of debuts, Jan. 20-22 at the Jakob K. Javits Convention Center. Headlining the show is a new 2013 Victory model being introduced by R. Lee Ermey, a.k.a. The Gunny. According to Victory, the new model will be a cruiser that […]