Visitors to the 2013 EICMA show in Milan voted the new Ducati Monster 1200S the “Most Beautiful Bike of Show”. The new Monster powered by Ducati‘s liquid-cooled 11-degree Testastretta engine received the most votes out of more than 10,000 ballots to win the honor. Second place went to the Turismo Veloce 800 from MV Agusta, […]
Audi Paid 747 Million Euros for Ducati
Audi has confirmed it paid 747 million euros (US$919.1 million) for Ducati, a much lower price than initially reported at the time of the sale.
The official purchase price was announced in Audi’s interim financial report for the first half of 2012. The 747 million euro price tag for Ducati is close to the 750 million euro figure reportedly tabled by Audi in late March. When news of an impending deal emerged in April, the purchase price had reportedly risen to 860 million euros. That no longer appears to be the case however.
The interim report also re-affirms Ducati will be recognized as a property of Lamborghini which in turn is a subsidiary of Audi. It was previously announced Ducati Chief Executive Gabriele Del Torchio will not only remain in his post but also assume a seat on Lamborghini’s board of directors. All three brands fall under the much broader corporate umbrella of the Volkswagen Group.
Audi’s interim report does not include Ducati’s sales figures over the first six months of 2012; instead, Ducati’s sales will only be attributed to Audi during the second half of the year. In 2011, Ducati sold 42,016 motorcycles, generating 478.5 million euros in revenue.