Marco Melandri and Eugene Laverty split a pair of victories at Portugal’s Portimao circuit while Sylvain Guintoli took advantage of some misfortune to his championship rivals to increase his lead in the 2013 World Superbike Championship standings. Guintoli has been leading or sharing the lead in the championship since winning the first race of Round […]
BMW Reportedly Discussing Partnership with India’s TVS Motor
BMW is reportedly in talks with TVS Motor to develop new motorcycles for India. A potential BMW-TVS partership would follow similar arrangements between Bajaj Auto and KTM and between Hero MotoCorp and Erik Buell Racing.
The Wall Street Journal reports the two companies are discussing a possible technological alliance. TVS is currently India’s fourth largest motorcycle manufacturer, behind Hero MotoCorp, Bajaj and Honda. TVS primarily produces small-displacement models such as the Apache RTR 180 and the Flame SR125.
India’s appetite for motorcycles is changing however, with an emerging middle-class seeking larger premium models. According to the Journal, sales of models larger than 125cc rose 17% over the past fiscal year to 2.99 million units. By comparison, the entire two-wheeled market in India rose only 12%, topping 10.1 million units.
BMW on the other hand, produces much larger models, all with the C650 Sport and C600GT using the company’s smallest displacement engines. Both scooters use a 647cc engine making them the smallest in BMW’s lineup but still much larger than the 177cc TVS Apache RTR 180. A partnership would help TVS meet India’s maturing market.
For BMW, a partnership could open up TVS’ established sales network, giving the German manufacturer a foothold in the market. BMW currently has three motorcycle dealerships in India.
[Source: Wall Street Journal]