Ducati North America announced growth of 43% in 2011 compared to 2010, resulting in the Bologna company’s largest ever market share in the U.S., Canada and Mexico. The announcement reinforces claims made by Ducati Chief Executive Officer Gabriele Del Torchio last September: North America has replaced Italy as Ducati’s #1 market. Ducati attributes its growth […]
Audi-Ducati Discussions No Longer Exclusive
Audi‘s window for exclusive negotiation rights with Ducati has closed, but the German automaker is still expected to announce the acquisition of the Italian motorcycle brand this week.
Volkswagen-owned Audi had exclusive rights to discuss acquiring Ducati until April 15, and though other suitors may now begin negotiations, Audi remains the front-runner. Last week, Reuters reported a deal could be announced as soon as April 18, the day before the Volkswagen Group’s annual shareholder meeting.
Andrea Bonomi, head of Ducati’s primary owners Investindustrial, told reporters the Volkswagen Group “has demonstrated in the past that it has the money, the technology and the long-term vision.”
Bonomi also told reporters Investindustrial may hold on to part of its 84.7% stake in Ducati.
“We wouldn’t mind taking part in the next growth phase,” Bonomi said.