KTM Reports 2011 Results
KTM reported a 22.4% increase in worldwide motorcycle sales in 2011, raking in a net profit of 20.7 million euros.
According to KTM‘s year-end fiscal report, the Austrian company sold 81,200 units in 2011, compared to 66,327 units in 2010. KTM attributes the gains to the launch of its latest EXC off-road competition lineup and the entry-level 125 Duke. These models helped KTM increase its market share in Europe despite the economic struggles on the continent.
“The successful launch of the 125 Duke and the new Enduro Competition generation were crucial for these increases. KTM’s market share in Europe increased by 30% from 4.9% to 6.3% compared to previous year. Hence, KTM is the most successful brand and outpaced its competitors clearly,” says Stefan Pierer, chairman of the executive board of KTM Power Sports AG
Rising demand resulted in revenues of 526.8 million euros (US$692.8 milion) in 2011, a 13.4% increase from the 464.4 million euros reported in 2010. The net profit of 20.7 million euros (US$27.2 million) represents a 30.2% increase from the 15.9 million euros reported the previous year.
For 2012, KTM foresees sales in Europe and the U.S. to continue to stagnate. As a result, KTM plans to focus on emerging markets. KTM recently launched the 200 Duke in India, and predicts sales of over 20,000 motorcycles in India alone.
[Source: KTM; photos by Schedl R.]