Considering how much his films “Long Way Round” and “Long Way Down” for popularizing the GS, you’d think Scottish actor Ewan McGregor was a BMW guy. His friend and co-star in those two travelogues, Charley Boorman is a BMW brand ambassador, and it’d be easy to assume McGregor is as well. The truth is McGregor, […]
Guzzi World Days 2011: Moto Guzzi Celebrates 90th Birthday
A record crowd of over 20,000 landed in Mandello del Lario, Italy, for Giornate Mondiali Guzzi (Guzzi World Days) to celebrate Moto Guzzi’s 90th anniversary.
The first Guzzi World Days event since 2007, the three-day celebration attracted thousands of enthusiasts representing about 52 different countries around the world.
Visitors got to see the restoration efforts on historic Moto Guzzi landmarks including its famous wind tunnel, the first to be used by a motorcycle manufacturer to test aerodynamics. Celebrants also got to see the special 90th anniversary edition of the Moto Guzzi California.
Roberto Colaninno, chairman and chief executive officer of Moto Guzzi’s parent company, Piaggio, addressed those in attendance about the current state of Moto Guzzi. Colaninno told the crowd Piaggio is investing over 40 million euros (US$54.8 million) into Moto Guzzi over the next five years, on top of the investments to the Mandello del Lario plant. According to Colaninno, Moto Guzzi sold over 4,300 motorcycles in the first eight months of 2011, a 31% increase from the same period in 2010.