Brammo has hired former Harley-Davidson dealer development director Jim Marcolina to develop the electric motorcycle maker’s North American dealer network. Marcolina was director of dealer development and dealer relations at Harley-Davidson after joining the Motor Company as a district sales manager. Brammo will rely on Marcolina’s experience working with Harley-Davidson’s dealer network to help establish […]
Report: Mission to Can Electric Motorcycle Production Plans
Mission Motors may be canceling its plans to produce electric motorcycles and instead focus on developing electric powertrains for other manufacturers.
According to a report from GigaOM, Mission Motors is no longer planning to produce the Mission One electric motorcycle. Without a production model to showcase, Mission may also stop development on the Mission R race bike (pictured above).
While this may be disappointing news to those interested in the Mission One, the news may also signal the direction the electric motorcycle industry will follow. Electric motorcycle startups like Mission have been splitting resources on developing electric powertrains and motorcycle chassis. The real innovation is in the powertrains whereas the motorcycle frame and body designs are more evolutions on existing designs. Companies like Mission may be more profitable developing powertrains that other companies can use in their vehicles. MotoCzysz has already started adapting its D1g1tal Dr1ve electric powertrain for use in hybrid cars.