When Pierer Industrie AG purchased Husqvarna from BMW in January, it was obvious some major changes were on their way. Pierer Industries AG is owned by Stefan Pierer, who happens to be chief executive officer of KTM, which also happens to be the parent company of Husaberg. That’s three European motorcycle manufacturers with strong off-road […]
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Aprilia Takes a Shot at BMW [video]
All is fair...
The very successful viral video BMW created for its S1000RR sportbike earlier this year has yet again been made fun of by another manufacturer, this time being Aprilia with their RSV4. Now I am sure its not going to get the same amount of attention as the BMW spot but I love a good cat fight, hopefully BMW will respond… stay tuned.
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Aprilia opened a new chapter in its racing history, unveiling its team livery for the RSV4 for the 2013 World Superbike Championship. The 2013 season will be the first since the Italian brand returned to WSBK racing in 2009 without “the Roman Emperor” Max Biaggi who retired at the end of last season after winning […]