#thor

Just like anything else, motorcycles are continually evolving and getting lighter, faster and more powerful with each passing year. Despite improvements to how well bikes handle and perform, having an accident and crashing is always a looming threat that can never be eliminated, only mitigated – especially off-road. Fortunately for us riders, there are engineers working hard to keep our heads and bodies as safe as possible so we can continue to enjoy riding motorcycles – both on- and off-road – with confidence in knowing that we have the best chance in decreasing the amount of damage a potential crash can cause.

Stop and think about helmets for a minute. Undoubtedly the most important piece of safety equipment motorcyclists wear, have you thought about what goes into testing a helmet? Basically, a helmet is dropped straight down onto a surface and the results of the impact are measured. That’s all well and good, but there’s more to a crash than the impact itself. And besides, how many accidents involve the rider falling straight down, as if dropped from a building?

Located in the heart of Los Angeles, arguably the car capital of the world (sorry Detroit), the iconic Petersen Automotive Museum has undergone a massive and comprehensive renovation. First opened on June 9, 1994, the museum’s mission, as set by founders Margie and Robert E. Petersen, was to showcase automotive culture from around the world while celebrating Southern California’s rich history within it. The museum has done a respectable job of accomplishing this mission, but as the automotive landscaped changed over the last 20 years, the museum has stayed largely the same. Obviously that had to change.