Disney & Vespa - Bringing Out the Kid in All of Us

The Italian scooter Co. gets some Disney magic.

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2017 Vespa Primavera and Sprint Previews

The first Vespa to bear the name Primavera, that’s “springtime” to you and me, made its first appearance in 1968 and was revolutionary: small, agile, powered by a brilliant engine. Primavera placed wings on several generations and was produced without interruption until 1982, making it one of the widest commercial successes in Vespa history. Its new incarnation is a star in its own time, says Vespa: Youthful, innovative, technologically ground-breaking, agile and dynamic, with an eye to the protection of the environment, inheriting all the freshness and joy of living from its predecessor.

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2015 EICMA: Vespa Settantesimo

To celebrate 70 years of Vespa, for 2016 the company is offering the Primavera, GTS and PX in an exclusive color scheme: the Azzurro 70. This unique paintwork  include a dark brown saddle, finished with contrasting beige piping and a Vespa Settantesimo logo placed on the passenger seat. The three Settantesimo models are also characterized by a dedicated graphic on the side fairings and an identification plate on the door of the front glove compartment. Lastly, the wheels are painted are painted in a non-standard color.

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2014 Vespa Primavera Launch in Barcelona

First used in 1968, Vespa is recycling the Primavera name in 2014 with a 50cc two-stroke and two 3-valve four-stroke versions (125cc & 150cc). We recently tested all three. Vespa sold 162,000 units in 2012 for parent company Piaggio. In 2013 Vespa has already seen 40% growth as of last quarter and is hoping to beat the 2012 figure this year.

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