motorcycle industry council

MIC Says Let’s Prepare Now to Ride Again Soon

Once this pandemic mess is over with, make sure you're ready to ride

3 months ago

Powersports Employees Included Among Essential Workers

Revised federal guidance now list powersports employees as essential workers. But we already knew that

4 months ago

Initial Tactical Steps For Industry Ridership Initiative Showcased At MIC Symposium

MIC introduce "strategy playbook" to help non-riders gain awareness of motorcycling

8 months ago

MIC Owner Survey Reveals Who Today’s Motorcyclist Is

Not much of a surprise: the median age of motorcyclists is trending up

2 years ago

Recreation And Motorcycle Industry Leaders Meet Agriculture Secretary Perdue

Not only are recreational areas great fun for riding, they also play a part in the economic infrastructure of rural…

2 years ago

Motorcycle Ownership Among Women Climbs to 19 Percent

MIC survey reveals shift in rider demographics with women representing growing number of ownership

2 years ago

Motorcycle Industry Council is Fighting for our OHV Recreational Rights

Regulations, regulations, regulations... Motorcyclists and OHV enthusiasts just want to have fun, on- and off-road, but it's becoming more and…

3 years ago

Dealer Seminars Set For First Two Days At AIMExpo

Powersports DEALER Seminars presented by Powersports Business once again will be held on the first two days of AIMExpo

4 years ago