Harley-Davidson Spins Off LiveWire As Its Own Electric Motorcycle Brand

Harley-Davidson announced it is launching LiveWire as its own brand dedicated to electric motorcycles. Moving forward, LiveWire won’t just be the name of Harley-Davidson’s first EV, but a brand to itself covering a number of models. The first LiveWire branded model will be launched July 8 ahead of a public debut the next day at the International Motorcycle Show in Irvine, Calif.

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