#blackbrand

B-b-b-b-baaad, bad to the bone. George Thorogood & The Destroyers’ 1982 hit song is what I hear when Black Brand motorcycle clothing company comes to mind. They say they are “a group that is not for everyone,” and go on to elaborate, “You need to be the wolf, not the sheep to ride in Black Brand.” With its rebellious, nonconformist attitude, it’s without question that Black Brand’s bold tagline is directly aimed at the V-Twin/Cruiser market, where the brand believes there is a void in riding apparel options.

Father’s Day is looming on the horizon, and those of you who have motorcycle loving fathers are (hopefully) looking for a way to tell Dad how much you appreciate all he’s done for you and the family over the previous year. If he’s like most fathers, dad has probably avoided buying or doing things that he wanted to, just because the needs of the family outweighed his own desires. For families like that, you already know what to get him – just order that thing he decided not to get for himself. However, if Dad’s moto-needs are a mystery to you, take heart. We’ve put together a listing of stuff that’s bound to make your riding father quite happy. The prices range quite a bit here, so you’re sure to find something within the range of greenbacks contained in your wallet.

The birth of Black Brand for women was announced with evocative names such as the Brazilian Waxed and the Sheared Beaver, both of which are part of Black Brand’s “Platinum Series” of women’s jackets. For ladies desiring a less suggestively named motorcycle jacket from Black Brand, the Mantra is a stylish high-end leather option.

Of the usual spiel targeted at cruiser riders about being independent and a maverick, riding apparel company Black Brand might have the best tagline yet: “You need to be the wolf, not the sheep to ride in Black Brand.” Those wolves, in the eyes of Black Brand, are those in the mid-line market. These riders don’t necessarily want the bulk or price of ultra-protective riding gear, but they also want something more substantial than bargain-priced items with no protection and shoddy quality. And for the cruiser riders especially rooted in their patriotism, Black Brand also wants you to know that proceeds from each purchase goes to helping returning veterans thanks to BB’s partnership with Home for Our Troops.

Wearing black leather on summer ride can very quickly turn a protective garment  into a sauna when not actively riding. A long stoplight can be torture enough to make some riders swear off wearing proper riding gear. Without putting too fine a point on it, let’s just say that they’re fools.

Today, Black Brand launched its line of motorcycle gear aimed squarely at the V-Twin/Cruiser market, and you might be wondering why you should care. Well, when developing the line the folks behind Black Brand did their due diligence and found what they think is a huge hole in the cruiser gear market. Anyone on the cruiser scene is aware of the 800-pound gorilla of the V-Twin world, and the Harley team does a pretty good job of dominating its corner of the market with well-made clothing with its name emblazoned all over it.