Dealernews Recognizes the Top 100 Women in Powersports

January 19, 2022 Las Vegas, NV — 30 years ago Dealernews magazine launched its Top 100 program to salute the outstanding achievements of North America’s powersports retailers. Today the Top 100 Women In Powersports were recognized at a luncheon held at AIMExpo, the industry’s trade show. Ranging from racers and dealers to OEMs and influencers, recognition for women in this industry is long overdue.

“We want to thank you for all you do to sustain and grow our industry; our sport; our lifestyle and our community,” says Dealernews magazine owner (and dealer) Bob Althoff. “Your impact, individually and collectively, is inspiring and vital to the future of powersports. It is our intention to not only recognize you, but to gather your collective contributions in permanent ways.”

To that end, Dealernews will continue to recognize excellence annually as well as feature many of your good works in monthly features… but that is just the beginning. Working in conjunction with the Lilly Project, Dealernews will permanently endow a 501(c) Foundation specifically to encourage women and girls to join our community of riders.

“We will also work to establish a Women In Powersports Hall Of Fame which will recognize in perpetuity the noteworthy lives of women like you,” adds Althoff.

Just as Dealernews has recognized the Top 100 dealers since 1992 the listings have always been alphabetical, not numerical. No “rankings” just honors for an underserved and vital component of the powersports industry. “Back in 2019 the Top 100 concept was extended to recognize industry leaders… then COVID came and we didn’t have a trade show to share the awards program at,” notes editor Robin Hartfiel.
“With the return of AIMExpo, we have the long overdue opportunity to uplift and unite the pioneering women in our industry. Since our awards program has always been about recognizing and honoring the people we respect the most, ‘Top 100’ has been the ultimate industry accolade for the past 30 years… and extending well into the future.”