Buell is back

Get your reservations in now, folks!

Begin Press Release: 


Buellvana® Reservation System Goes Live Nov. 1, 2021

Grand Rapids, Mich. – Buell is Back…and on Monday, November 1, 2021, is introducing the new Buellvana® online reservation system allowing customers to reserve a production slot for their new Buell motorcycle.

In today’s digital world, customers expect simplicity when placing an order along with easy delivery. Buellvana® achieves both in an innovative way for customers and dealers. In 3 simple steps, customers can 1 – Reserve a production slot for $25, 2- Confirm their configuration, and 3 – Make final payment and arrange local delivery.

“We have tested the Buellvana model over the last 3 years and it works flawlessly,” said Bill Melvin, CEO of Buell Motorcycle Co. “Customers want an easy transaction and product delivered right to their community. Dealers want satisfied customers, a manufacturer that helps them solve issues, with an opportunity to maintain their profit margin. Buellvana achieves that and will be a model of the future for manufacturers.”

What is Buellvana®? Well, if nirvana is owning and riding a Buell, then Buellvana® is the ease of purchasing a Buell Motorcycle. The new Carbon Fiber Hammerhead 1190 will start at $18,995 retail, the Carbon Fiber 1190 SX will start at $17,995 retail, and increase with additional options, including an option for an extended warranty.

Here is how it works in three easy steps:

1. Go to www.BuellMotorcycle.com and place a $25 dollar reservation for a production slot, plus receive a limited-edition Buell hat.

2. When your production slot nears, the Buell sales team will call to discuss and confirm the exact model configuration. In addition, your local delivery location and local service dealer will be identified.

3. Ready for delivery. The Buell sales team will call to finalize payment and arrange delivery of your new Buell Motorcycle.

It’s that easy, it’s Buellvana®.

Production will begin in November, so reserving a production slot early will ensure customers get to the front of line. Want to wait until Spring for delivery…customers can do that too!

“Buell fully understands the customer’s need for a local servicing dealer and its importance to customer retention success. We also respect and are committed to building a strong service network to support our customers. Buellvana achieves that,” said Steve Laham, Chief Products, Development & Strategy officer. “With the rapidly changing nature of consumer online behavior, and demand for more choice, Buellvana is a more effective use of resources while satisfying the service dealer and our customers’ desires.”

Buell is back and introducing Buellvana®, the new online reservation system making it easy to reserve, buy, and ride a new Buell.