The popular Progressive International Motorcycle Shows are introducing some new attractions to go alongside legacy ones for 2021.
Begin press release:
Today, the nation’s leading consumer motorcycle tour, Progressive IMS Outdoors, revealed an exciting array of attractions attendees can look forward to interacting with across the nine-stop tour kicking off next month in Sonoma, California. Designed to provide immersive, hands-on experiences for enthusiasts of all ages and abilities, each stop will host a number of returning fan-favorite attractions, including the Discover The Ride program, IMS Vintage, Adventure Out!, J&P Cycles Ultimate Builder Custom Bike Show, and more, as well as two and four-wheel demos from a number of exhibiting brands. Tickets for each stop can be purchased now at motorcycleshows.com.
“After over a year apart, we are so excited to be bringing the Powersports community back together,” said Tracy Harris, SVP, IMS Outdoors. “Our goal is to showcase the diverse lifestyles and offerings across the Powersports industry in fun and inviting atmospheres. With our Tour’s new outdoor format, we are thrilled to be able to bring more opportunities than ever to allow our attendees to truly interact with the products and sport, not matter one’s age or skill level.”
Discover The Ride
Designed to introduce riding motorcycles to consumers of all ages, the returning Discover The Ride initiative will provide a variety of interactions for attendees to learn and grow their riding skills in safe and controlled environments. In partnership with Zero Motorcycles, the New Rider Course allows non-licensed motorcyclists to experience, first-hand, the thrill of two-wheels on speed-limited electric Zero Motorcycles and learn riding basics from Motorcycle Safety Foundation (MSF) instructors.
New this year to Discover The Ride is the introduction of Strider in the Kids Zone and IMS’ partnership with All Kids Bike, opening the world of two wheels to enthusiasts as young as two years old.
Adjacent to Discover The Ride is the Motorcycle Industry Council’s (MIC) Ride With Us Moto Intro experience. The Moto Intro gives non-riders a chance to experience the thrill of their first ride within 45 minutes. MSF RiderCoaches will guide new riders through basic motorcycle controls and help them experience their first ride in a closed-course environment. Furthermore, at select events indicated below, Harley-Davidson’s Invitation To Ride program will also be extending a hand to prospective riders, delivering the opportunity to experience the basics of riding on a Harley-Davidson motorcycle.
There will be ample opportunities along each Tour stop to hop on and ride both gas-powered and electric motorcycles and bicycles from brands including FLX, Harley-Davidson, Indian, Kawasaki, Pedego Santa Rosa, Pushpak Motors, Rayvolt, Royal Enfield, Suzuki, Tern Bicycles, Yamaha, and Zero. More information on Street Demo Rides can be found here, and Electric Bike Demo Rides can be found here.
At select events on the Tour, Kawasaki and Yamaha will also offer Side by Side demos:
Returning this year will be a number of fan-favorite attractions, including:
Shopping at IMS
Across the Tour, there will additionally be ample opportunities to explore brands and make purchases in the following areas:
Across the nine stops of the Tour, each event will project a different tone in line with the region’s lifestyle and culture, including aspects such as music and food. Furthermore, attendees of the first event in Northern California will have the opportunity to ride the Sonoma Raceway track or ChampStreet course with the Yamaha Champions Riding School.
Onsite, there will be Progressive Gear Check at every event and free motorcycle and car parking, except in New York City.
Connect with IMS (#RidersUnite and #imsoutdoors):
About Progressive IMS Outdoors (motorcycleshows.com)
Progressive IMS Outdoors is an evolution of the Progressive® International Motorcycle Shows® tour’s nearly 40-year stint that not only transitions IMS from the traditional convention center setup to a new open outdoor experience but will also create a festival-like atmosphere that promotes enthusiasts of all ages and levels to come together to better engage with products, each other, and the industry. While continuing its presence as the nation’s largest consumer motorcycle tour, Progressive IMS Outdoors will support the growth of the powersports community by offering a unique experience the industry has yet to see. IMS Outdoors is organized by Informa Markets, a division within Informa PLC, a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit www.informa.com.