Moto Guzzi e-commerce

Moto Guzzi’s new e-commerce website directly connects customers with dealers.

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Launching today, Moto Guzzi USA now hosts a modern retail solution with their new e-commerce platform. Meeting the demand of enthusiastic motorcyclists and existing Guzzisti, who celebrate the brand’s 100th Anniversary in 2021, the e-commerce provides contemporary solutions to changing retail challenges, further supported by a dealer network that fulfills all orders, guaranteeing a more seamless approach without losing the personal and passionate dealer dedication, known by Moto Guzzi’s Proud Owners.

Following the demand of prior pre-order campaigns, managed online, customers have confirmed the benefit and convenience of online resources to support their purchase decisions. Additionally, the e-commerce solutions have grown awareness and interest in authorized Moto Guzzi accessories, as well as apparel and technical riding gear.

“Moto Guzzi is one of the most storied brands in all of motorcycling,” explains Mario Di Maria, President and CEO of Piaggio Group Americas, “with such a strong history, we prioritized bringing these purchasing solutions online to better serve our customers, and the brand, as we celebrate our most exciting years yet. This is an important and appropriate step to strengthen our dealer network and increase their ability to serve customers, providing tools to satisfy their individuality and passion before they even step into the dealership.”

With the addition of an online retail platform, Moto Guzzi USA supports the needs of future owners with resources to shop models and accessories, customizing their purchase experience, and ultimately connecting with a dealership that can manage their needs with clear direction, and in a timely manner from a digital storefront accessible 24/7.

As a tool to prospective owners, and authorized Moto Guzzi dealerships, the Moto Guzzi online store can assist in qualifying customers for finance options and current sales promotions, allowing dealerships to anticipate stocking needs before inventory even leaves their dealership.

The Moto Guzzi e-commerce is now live at

Find out more about the latest Moto Guzzi motorcycles, Dealer locations, and Test Ride opportunities at