Happy birthday, Vespa, and here’s to 19 million more.
Begin press release:
Vespa celebrates 75 years and reaches the extraordinary milestone of 19 million units produced, beginning from the spring of 1946. The Vespa that celebrates the 19 million is a GTS 300 in 75th Anniversary Special Edition and was assembled in the Pontedera plant, where Vespa has been manufactured uninterrupted since 1946.
19 million Vespas translate into as many stories of guys and girls worldwide who have gained their freedom astride the most beloved two-wheeler in the world. Vespa has accompanied their lives and embodied feelings and the desire for freedom. Because Vespa is part of our culture. It is a protagonist in our lives, in the imagination of many generations of Italians, Europeans, Americans, Africans and Asians. Today, Vespa is one of those rare products that are consistently part of the landscape in our daily lives.
This extraordinary moment arrives as Vespa is experiencing one of the brightest times of its history. Sold in 83 countries on every continent, it is now the most famous and most loved two-wheeled vehicle in the world. For some time now, Vespa has far surpassed its function as an easy and elegant means of commuting to become a global brand, a symbol of Italian technology and style, capable of bringing millions of enthusiasts together in its name.
A range in constant evolution and consistently on the cutting-edge of technology, a unique style, transcending fashion and trends and skillfully reinventing itself whilst remaining faithful to its original values are just some of the reasons for a success that is measured in over 1 million and 800 thousand vehicles manufactured in the last ten years.
Halfway through the first decade of the new millennia, annual Vespa production was around 50 thousand units and, since then, constant and spectacular growth took it an excess of 100 thousand in 2007 and 200 thousand from 2018.
On the dawn of its 75 years, Vespa is more of a global brand than ever, one of the best known “Made in Italy” products, a true citizen of the world that is manufactured out of three production sites: Pontedera, with production destined for Europe, the Americas and all the western markets; Vinh Phuc, in Vietnam, which serves the local market and the Far East, and India, in the ultra-modern Baramati plant, opened in April 2012, where Vespas for the Indian and Nepalese markets are produced.
For its 75th birthday, Vespa introduces a special Vespa 75th series, available for Vespa Primavera (in the 50, 125 and 150 cc engine sizes) and for Vespa GTS (in the 125 and 300 cc engine sizes), limitedly to 2021.
The body of Vespa 75th takes on the brand new metallic Giallo 75th color which, designed expressly for this series, reinterprets colors in a modern key that were all the rage in the forties. The number 75 appears on the side panels and front mudguard in a more accentuated shade, creating an elegant tone-on-tone, as well on the front, where the traditional “necktie” is refined in a matte yellow pyrite color.
A Unique History
Vespa was born out of the desire to create an innovative product for individual mobility. First a “motor scooter” was built on the model of small motorcycles for parachutists and then a prototype that revolutionized the concept that had dominated the classic motorcycling layout until then. A vehicle was created with a stress-bearing body, direct-drive, with the gear shift on the handlebar. The classic front fork disappeared in favor of a single-sided swingarm that made tire changes easier, and, above all, the frame disappeared, replaced by a stress-bearing body capable of protecting the rider from dirt and rumpled clothing. The Vespa design patent filing date is 23 April 1946.
From its first appearance – in a country where everything needed to be rebuilt but, partly for this reason, full of ideas, creativity and hope – Vespa represented the joy of living and racing toward the future and this is why it soon became an icon of freedom and emancipation for guys and girls all over the world. This wealth of Vespa’s values was accompanied throughout the years by a style and technology always on the cutting-edge in the various decades of its life.
After the years of rebirth, Vespa continued to strengthen its legendary status, fortifying its identity through the decades of economic prosperity and the generational renewal of the sixties. As cars and mass motorization spread, Vespa offered salvation from traffic, with the versions in the smaller engine sizes catering to the legendary world of youth which, precisely in those years, was gaining its space in society. And when, in the ‘70s, the signs of a growing ecological awareness arrived, Vespa was the antidote to city pollution, able to zip through traffic and easily find parking.
In the various eras it has seen, Vespa has always represented the cutting-edge of technology. Characterized by an extremely advanced stress-bearing body concept, still built entirely out of steel to this day, it marked the evolution of individual mobility. Today, the latest Vespa vehicles, equipped with ecological engines and technical solutions to support modern riding, represent the style synthesis of an evolution that has made Vespa design immortal, ensuring it is an icon of Italian elegance the world over.
Brief Vespa Timeline
On 23 April 1946, Piaggio (founded in 1884) files the patent for “a motorcycle featuring a rational elemental and organic complex combined with frame and fenders and an engine hood covering all mechanical parts”. The Vespa is born. The motorized scooter with a 98 cc, 2T single-cylinder engine is built in the Pontedera plant, in Tuscany.
Availability USA: Arrival in May
Vespa Primavera S 50cc 75th Anniversary, $4,499
Vespa Primavera S 150cc 75th Anniversary, $5,849
Vespa GTS Super Tech 300 75th Anniversary, $7,949
Availability Canada: Arrival in June
Vespa Primavera S 50cc 75th Anniversary, $5,095
Vespa Primavera S 150cc 75th Anniversary, $6,345
*300cc Special Edition only available in USA