April 14, 2021
| On 3 weeks ago

Big-Time Builders Will Knock Out Three Custom Indian Chiefs

At its unveil last month, Indian’s people made it clear that a big goal with the all-new Chief was to build a motorcycle that’s easily customizable. That’s thanks in large part to its new steel frame, which is far more amenable to modification, and making cool videos with sparks flying, than the old aluminum-framed Chief. What better way to highlight that than by handing out a trio of Chiefs to three (actually four) top-notch Indian Chief customizers to see what they come up with?


Indian Press Release:

INDIAN MOTORCYCLE ANNOUNCES INDIAN CHIEF CUSTOM PROGRAM;

REUNITES PAUL COX & KEINO SASAKI FOR ONE OF THREE PROJECTS

Carey Hart and Go Takamine Round Out Trio of Builders to Develop Three Unique Interpretations of Indian Motorcycle’s Modern Classic

Minneapolis, MN – April 14, 2021 – Indian Motorcycle, America’s First Motorcycle Company, today announced plans for three customization projects based on its recently unveiled 2022 Indian Chief. In an effort to showcase the vast personalization possibilities inherent to the Indian Chief platform, three renowned V-twin customizers were selected to produce totally unique interpretations of the iconic motorcycle; including former Indian Larry tandem, Paul Cox and Keino Sasaki, freestyle motocross legend Carey Hart, and creator of “Bratstyle,” the popular brand and globally recognized “throwback” aesthetic for motorcycle customization and restoration, Go Takamine.

Paul Cox and Keino Sasaki

For Cox and Sasaki, this project marks the first time in nearly 15 years the duo has worked together, dating back to the early 2000’s when they disbanded after the untimely passing of legendary customizer and friend, Indian Larry.

“Keino and I have stayed in touch over the years, continuing to work in our own individual styles, but when Indian Motorcycle approached us about this collaboration, the timing seemed right. We both bring unique skills to this project, and it will be interesting to collaborate again,” said Cox. “Initially, I found the new Chief platform to be beautifully designed and thoughtfully engineered in its stock form. It’s tough and clean but possesses a modern elegance at the same time. These are all qualities that I try to combine in my own work, for a well-balanced custom.”

With its classic steel tube frame, exposed rear shocks and Thunderstroke motor, the new Indian Chief was designed with a mindset fixed on reaching back to the past, while pushing into the future. To that point, it was also by design that Indian Motorcycle selected three builders that span the spectrum of classic and modern customization styles.

“This bike is as much about history and heritage, as it is about modern design sophistication, and that’s why we were intentional in choosing builders that represented both old and new styles,” said Ola Stenegard, Director of Design for Indian Motorcycle. “With Go, we have a builder who honors and takes inspiration from the post-war bobber scene. On the other hand, Carey will push forward with modern, performance-oriented design elements, while Paul and Keino bridge the gap between past and future.”

Over the past five years, various Indian Motorcycle models have served as the canvas for Hart’s design creativity and customization skills. He recently unveiled the first-ever, custom 2022 Indian Chief – a modern club-style take on the new Chief platform – just following the bike’s debut in early February.

Carey Hart

“With the new Chief, Indian Motorcycle has done an incredible job of capturing the strength and timeless lines of what we all have come to expect from a true American V-twin, and in doing so, they’ve served up the ultimate platform for customization,” said Hart. “I’m proud to be amongst this incredible group of builders, and I couldn’t be more excited to see what each of us comes up with.”

Go Takamine

Well-known for his Bratstyle brand, a design aesthetic and lifestyle that has inspired followers and copycats across the globe, Takamine has focused much of his work on restoring and customizing vintage Indian Chiefs and Indian Scouts. This project will be the first time that Takamine will bring Bratstyle to a modern Indian Motorcycle.

“Indian Motorcycle has been at the heart of my work for many years, and I have great admiration for the company. It’s an honor to be included in this elite group of builders,” said Takamine. “The new Indian Chief is ideal for customization with its classic steel tube frame and air-cooled motor, and I’m excited by the possibilities of what I can do with it.”

To inspire personalization, Indian Motorcycle has curated three Authentic Accessory collections that dramatically change style, enhance comfort and increase power and performance. Each piece within the collections are sold individually and can pair with any Chief model – allowing riders to mix and match parts to fit their style and riding preference. Riders can design and build their own Chief on Indian Motorcycle’s accessory configurator.


Well, it’s not just for the love of art. Indian has a motive for getting you to think about taking hammer and tongs to your own Chief. And why shouldn’t you?

The curated accessory collections consist of the following:

Rogue Collection

Providing a stripped-down riding experience where power and minimalism lead the way, Indian Motorcycle curated the Rogue Collection to enhance performance and deliver aggressive attitude for the Indian Chief and Indian Chief Dark Horse. With the all-new Thunderstroke Forward Stage 1 Intake, Stage 1 Slip-On Exhaust and Thunderstroke Stage 2 Performance Kit, the Rogue Collection delivers 17% more horsepower than a stock Thunderstroke 116 engine. Indian Motorcycle’s Slash Cut Exhaust Tips personalize style, while a passenger seat, backrest and pegs provide two-up riding capabilities.

Authentic Collection

With bulky tires wrapped around spoke wheels, a muscled-up front end and a solo bobber seat, the Chief Bobber and Chief Bobber Dark Horse pay stylistic homage to the classic post-war era V-twins. Riders looking to personalize their ride can outfit it with premium accessories from Indian Motorcycle’s Authentic Collection. Featuring a floating solo seat, luggage rack, Mini Ape Handlebars, and various performance accessories, this collection pays tribute to the original 1922 Indian Chief.

Tour Collection

Featuring soft saddlebags and a windshield, the Super Chief and Super Chief Limited begs riders for longer miles and an even bolder escape. For those looking to take the capable day tripper to the next level, Indian Motorcycle assembled its Tour Collection. Heated grips, a passenger backrest, highway bar lower closeouts and highway pegs take the Super Chief’s comfort to an entirely new level for both the rider and passenger going the extra mile.

Riders can learn more about the Chief Customs program on the Indian Motorcycle Customs Garage webpage.

2022 Indian Chief Review – First Ride

IndianMotorcycle.com