Categories: Off-Road Tires
February 8, 2021
| On 2 months ago

Johnny “King of Baja” Campbell Partners With Kenda Tires

Campbell is the latest Kenda brand ambassador and will also help with some tire testing.

Begin press release:


Kenda has announced the addition of Hall of Fame racer and “King of Baja”, Johnny Campbell, to its legendary team of brand ambassadors.

Campbell’s resume includes a record 11 SCORE Baja 1000 titles, 17 consecutive Baja 1000 wins, and induction into the Offroad Motorsports Hall of Fame in 2018.

Campbell’s talent lead to a relationship with Honda early in his career. Since then, the team has utilized his expertise to aid in cooperative development of several of Honda’s offroad motorcycles. This relationship also played a role in Campbell launching Team JCR/Honda in 2008, where he recruited a competition-crushing lineup and dominated the Baja 1000.

As impressive as his performances are on the track, Campbell is also known as a hero off the track. He is a champion for kids, and uses his celebrity to bring awareness and support to orphanages and children in need. Johnny was one of the founders of the annual Baja Beach Bash ride that raises money for Rancho Santa Marta Orphanage in San Vicente. Since it’s inception in 2009, the Baja Beach Bash has raised hundreds of thousands of dollars for the children at Santa Marta.

Campbell will represent Kenda and Honda Racing at popular events including Barstow-to-Vegas, Big Bear 100, Bishop Run, Rip to Cabo and Baja Beach Bash.

While he will primarily be riding Kenda Big Blocks and Parker DT dual sport tires, Campbell will also be instrumental in the testing and launch of Kenda’s new models. Asked about the new partnership, Campbell says, “I am very happy to be partnering with Kenda for 2021-22. Their product lineup has a great variety for all types of disciplines of off-road racing and riding. The quality and performance is top shelf!”

The Kenda team is thrilled to have Johnny on board, and we are heading into the racing season full throttle.