December 9, 2020
| On 3 months ago

Triumph Launches 2021 “Sneak Peek Tour”

The all-new Trident 660 and Tiger 850 Sport will be on display in select dealers – but you won’t be able to start them.

Begin press release:


The all-new Trident 660 and Tiger 850 Sport have begun making their first public debuts at Triumph dealerships across the United States. For a limited time, these two new models will be on display for customers to get a first-hand look at the bikes. Two pairs of each bike, which are the only units currently anywhere outside of Europe, will make stops at select dealerships around the country. While test rides are not offered, riders are encouraged to visit dealerships to see the bikes in person before they become available for sale in US dealerships.

Originally scheduled to be displayed at traditional Triumph New Product Tour events, similar to Triumph’s Best of British Tour for 2020, the bikes were able to be re-purposed for dealership “Sneak Peek” opportunities. “With the cancellation of the motorcycles shows, it was an obvious choice for us to get these in the hands of as many dealerships as possible.” Adam VanderVeen – Marketing Director, Triumph Motorcycles America. “I was blown away to learn the strong support of the dealerships, including a handful opting to open on Sundays or Mondays they’d usually be closed just to have an extra day to preview these hot new models.”

Enthusiasts interested in catching a glimpse of these new models when they’re in town can find a full schedule of dealership stops (also detailed below for reference) on the website TriumphOnTour.com. With COVID-related restrictions varying by region and state, Triumph encourages customers to contact their local dealerships to schedule an appointment.

Trident 660

The all-new Triumph Trident 660 marks the beginning of a new chapter for the Triumph Roadster segment and competes in what is now one of the most dynamic and exciting categories in motorcycling. Its minimal design, combined with class-leading technology and a new 660cc triple powertrain, constitute the perfect combination for a new generation of riders to enter the Triumph world, with a motorcycle that provides class-leading riding agility, thrilling performance, enhanced by state-of-the-art safety features, and an iconic and modern British design.

Expected on sale early-March 2021.

Tiger 850 Sport

The perfect combination of dedicated 850 Tiger triple engine set-up and tailor-made high specification equipment and technology for intuitive and all-day easy-riding capability. Developed from the latest generation Tiger platform, with all of the dynamic poise and agile handling that the Tiger is known for, combined with a new ‘tailor-made’ performance and specification set-up, designed to deliver an even more manageable, accessible, and intuitive road-focused adventure riding capability.

Expected on sale early-January 2021.

Western United States

Eastern United States

11/27 – 12/1

Triumph Las Vegas

11/24 – 12/3

Freewheeling Powersports

12/4 – 12/7

Triumph of Seattle

12/4 – 12/5

Triumph St. Louis

12/8 – 12/10

South Bound Triumph

12/8 – 12/9

Baxter Cycles

12/11 – 12/13

Cascade Moto Classics

12/10 – 12/11

Triumph Indianapolis

12/15 – 12/16

A&S Triumph

12/12 – 12/13

Triumph Cleveland

12/17 – 12/18

Munroe Motors

12/15 – 12/16

Triumph Detroit

12/19 – 12/22

Triumph San Jose

12/17 – 12/20

Triumph Vermont

12/23 – 12/26

Elk Grove Powersports

12/21 – 12/23

Concord Triumph

12/27 – 12/30

California Speed Sports Triumph

12/24 – 12/30

Foxboro Triumph

1/2 – 1/6

OC Motorcycle

12/31 – 1/3

Street Stuff Triumph of New England

1/7 – 1/10

Southern California Triumph

1/4 – 1/7

Triumph of Westchester

1/11 – 1/13

Triumph San Diego

1/8 – 1/10

Triumph Brooklyn

1/15 – 1/17

Phoenix Triumph

1/11 – 1/12

Locomotion Powersports

1/18 – 1/20

Triumph Tucson

1/13 – 1/14

Triumph Metuchen

1/22 – 1/24

Triumph of Utah

1/15 – 1/17

Hermy’s Triumph

1/25 – 1/27

Foothills Triumph Motorcycles

1/18 – 1/20

Martin Moto

1/28 – 1/29

Erico Motorsports

1/22 – 1/24

Triumph of Annapolis

1/30 – 1/31

Pikes Peak Triumph

1/25 – 1/27

Triumph Dulles

2/2 – 2/3

Triumph Albuquerque

1/28 – 1/29

Triumph Richmond

2/5 – 2/7

Eurotek OKC

1/30 – 2/1

Triumph Norfolk

2/9 – 2/10

Triumph Bell County

2/2 – 2/3

Triumph Lake Norman

2/11 – 2/12

RideNow Austin

2/4 – 2/5

Charleston Triumph

2/13 – 2/16

Woodlands Premium Motorcycles

2/6 – 2/8

Triumph Daytona

2/19 – 2/22

Triumph Decatur

2/9 – 2/10

Triumph Orlando

2/11 – 2/12

Triumph of Pompano Beach

2/13 – 2/15

Miami Triumph

2/16 – 2/18

Triumph Ft Myers

2/19 – 2/22

Tampa Triumph

Visit https://www.triumphontour.com/ for up-to-date dates and locations.