Categories: Motorcycle News
September 21, 2020
| On 1 month ago

MV Agusta Announces partnership with QJ-Motor Co.

QJ-Motor Co., one of China’s largest two-wheel manufacturers, will handle distribution for MV Agusta within China.

Begin Press Release: 


MV AGUSTA ANNOUNCES NEW STRATEGIC PARTNERSHIP IN CHINA WITH QJ-MOTOR

Varese, Italy, September 19, 2020 – MV Agusta Motor S.p.A. has announced a new strategic partnership with QJ-Motor Co. for the distribution of the brand’s motorcycles in China. QJ Group is one of the largest and most prominent two wheeler manufacturers in China, with extensive commercial presence in the region. The agreement will initially concern the distribution of MV Agusta models through a network of flagship stores across the country, providing the highest standards of service to Chinese customers. At a later stage the partnership will also have important developments on the industrial front, and collaboration in that sense is presently being defined.

After the successful launch phase in collaboration with Fekon Co., who was instrumental in the introduction of MV Agusta motorcycles in China, QJ will now take over the 7 existing mono-brand stores and expand the sales network with an additional 21 stores within 12 months and service centres with the objective of rapidly and significantly incrementing MV Agusta’s presence and visibility on the Chinese market. QJ has an impressive track record and considerable experience in managing international prime brands.

Timur Sardarov, CEO MV Agusta Motor S.p.A. said “I am thrilled about this agreement with QJ for the second phase of our expansion into the Chinese market. It is a very ambitious long term partnership that will make MV Agusta the number one Italian premium motorcycle brand in China in the next 5 years. QJ is one of the leading global players in terms of scale, market presence and quality standards and I am confident that with such a solid partner we will reach, and possibly beat, all our commercial objectives very rapidly. We are also developing a further, important collaboration on the industrial front, which we will announce shortly.”

Dongshao Guo, General Manager of Qianjiang Motor Co. commented: ”We thank MV Agusta for choosing to establish a new strategic partnership with us. MV Agusta is a world-famous brand with a long history, and also an old friend and close partner of Qianjiang Motorcycle. This cooperation is not only a strong combination of the two sides’ business, but also a further recognition of the brands and ideas of each other. We hope that in the future we could work together to bring in for the Chinese customers more high-performance motorcycles that are fashionable, easy to handle, and fun to ride. We aim to make motorcycle travels freer, greener, and more passionate.”

About MV Agusta Motor S.p.A.

MV Agusta is one of the world’s leading premium motorcycles manufacturers. Based in Varese, in Northern Italy, it crafts legendary racetrack-derived bikes. Iconic design and class-leading performance through advanced technologies and materials make MV Agusta motorcycles admired the world over and celebrated as unique pieces of Motorcycle Art. Since 1945, the brand has evolved to become a point of reference in the industry, having won 37 World Championship titles. A record still undisputed. www.mvagusta.com

About QJ-Motor Co.

QJ-Motor Co. is a subsidiary corporation of Geely Technology Group, as well as is one of the largest and most prominent two wheeler manufacturers & engines in China, with extensive commercial presence in the region. It was found in 1985, owns a variety of brands including Benelli, QJMOTOR, Molinks & Dolnnext. QJ-Motor Co. is supported by a leading design team and the world-class advanced engineers as well as a National Enterprise Technology Center and a National Accredited Testing Laboratory. With strong capabilities to deploy the latest technologies in products (from 50cc to 1200cc), QJ-Motor Co. has kept the champion for eight years at above 250cc large displacement motorcycle market segment. For more information, please reference www.qjmotor.com