Dainese opens its eighth retail store despite declining brick and mortar sales. 

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Dainese Group Announces Grand Opening of Las Vegas Retail Location

Modern Retail Concept Creates an Experience with Racing Memorabilia and Full Lines of Protective Wear from Dainese and AGV Helmets

Dainese

Dainese, the world leader of protective wear for dynamic sports, today announced the grand opening of its latest flagship retail location in Las Vegas.

Dainese Store Las Vegas features an innovative retail concept that creates a journey through moto history with memorabilia, including one of Valentino Rossi’s suits, all surrounded by the world’s most advanced protective apparel. The room-in-a-room concept, designed for Dainese by architect Renato Montagner, draws focus to special projects, history, and storytelling, and the retail environment immerses visitors in the rich heritage of the Dainese and AGV brands while profiling all riding styles including racing, touring, street, and urban.

The Las Vegas Store offers a wide selection of Dainese D-air® products featuring the world’s first and most advanced wearable airbag system for the ultimate in protection. In addition to D-air® racing suits and jackets for street and touring are on display at the new retail location.

Visitors to the Las Vegas store can experience Dainese’s Custom Works program and design the leathers of their dreams with full personalization, including colors, logos, special numbers, and more. A large, interactive touchscreen configurator serves as a guide in the process, and once design and measurements are finalized, Custom Works apparel is handmade by Dainese’s expert tailors. Dainese’s North American Custom Works Tour, with tailors and experts available on-site for consultations and measurements, will visit the Las Vegas location on October 25, 2019.

“The new Las Vegas store is a true experience for moto enthusiasts, and we’re very excited to be opening our doors in this dynamic city,” said Roberto Sadowsky, Executive Vice President, Dainese North America. “We’re most excited about the Las Vegas location becoming a rallying spot for group rides, events and a place for the community to gather and connect.”

Dainese Las Vegas is located at 6825 Las Vegas Blvd. South, Suite # 125, just a few miles down from “The Strip” and with easy access to major highways. The Dainese Las Vegas store will be hosting regular group rides and meetups.

The official opening party will be held at Dainese Las Vegas on October 24, 2019 from 5:30pm to 9:30pm, featuring a live DJ, food and drinks, raffle and prizes, free giveaways, and the opportunity to watch local artist Kurtis Katzmann paint a custom Dainese Vegas-themed helmet.