MV Agusta Provides One-of-a-Kind F3 for UNICEF Fundraiser

Schiranna, Italy, August 10, 2019 – MV Agusta announces the donation of a special edition, one-of-a-kind F3 800 motorcycle to UNICEF Italia in support of their worldwide fight to defend the rights of vulnerable children seeking shelter, food and protection. The bike, was auctioned off on August 9 in the course of a gala event held at an exclusive location in Porto Cervo, Sardinia’s undisputed capital of luxury holidays.

The “UNICEF Summer Gala”, in its second edition this year, was organised in cooperation with LuisaViaRoma, one of Italy’s top fashion online retailers. Among the celebrity guests, Adrien Brody, Alicia Silverstone, Caroline Scheufele, Christopher Walken, Claire Foy, Devon Windsor, Elsa Hosk, Emily Ratajkowski, Georgia Fowler, Georgia Gibbs, Halima Aden, Jasmine Sanders, Jordan Barrett, Leonardo Del Vecchio, Lily Aldridge, Martha Hunt, Maya Henry, Neels Visser, Noel Capri Berry, Shanina Shaik, Zoe Saldana, Michaelangelo L’Acqua as long as appearance of Adriana Lima, Adrien Brody, Alex Lanipekun, Amaoury Nolasco, Andrea Fanjul, Ann Kathrin Gotze, Austin Butler, Beau Hemm, Bojana Krsmanović, Camila Costa, Carlo Sestini, Caroline Vreeland, Chantel Jeffries, Charlotte McKinney, Chiara Biasi, Cindy Kimberly, Claudio Marchisio, Daniela Lopez, Daphne Groeneveld, Devon Windsor, Elsa Hosk, Gabrielle Caunesil, Georgia Gibbs, Glen Powell, Guy Gerber, Halima Aden, Ione Omena Rangel, Isabelle Mathers, Jessica Serfaty, Jordan Barrett, Josefine Haaning Jensen, Justin Hopwood, Kara Jewell, Kat Graham, Lina Lademann, Mandy Bork, Marcus Butler, Mariano Di Vaio, Mary Leest, Maya Henry, Meghan Roche, Natasha Poly, Nathalia Soliani, Nathalie Emmanuel, Nathalie Kelley, Neels Visser, Niels Espersen, Noel Berry, Noonoouri, Riccardo Pozzoli, Shea Marie, Sophia Roe, Stefanie Giesinger, Tamara Kalinik, Vanessa Hudgens, Victoria Germyn, Vivie-Ann Bakos, Vlada (Elena) Roslyakova, Vivi Nevo, Xenia Adonts. After the welcome cocktail and the sit-down dinner surrounded by the mountains of Sardinia, the programme included a charity auction with performances by Dame Shirley Bassey and Ellie Goulding and an after party including DJs Guy Gerber and Blond: Ish. The auction featured a number of unique works of art and exclusive items. Among them, MV Agusta’s special F3 800 with an inline-3-cylinder engine of nearly 150 HP and top speeds of over 240 Km/h. It did very well and was sold to an MV collector for a stunning 100.000€, that will go entirely to UNICEF.

Timur Sardarov, CEO of MV Agusta, said: “I am so happy that our special F3 800 for UNICEF Italia found such a generous buyer. All our motorcycles are hand-crafted, and it takes an incredible amount of pride, passion and experience to manufacture one. This special one is unique, and to know it will serve a unique cause makes every woman and man involved in its production even prouder. I wish to thank UNICEF Italia for giving us this opportunity to support them in defending vulnerable children.”

About MV Agusta

MV Agusta is one of the world’s leading premium motorcycles manufacturers. Based in Varese, in Northern Italy, it crafts legendary racetrack-derived bikes. Iconic design and class-leading performance through advanced technologies and materials make MV Agusta motorcycles admired the world over and celebrated as unique pieces of Motorcycle Art. Since 1945, the brand has evolved to become a point of reference in the industry, having won 37 world championship titles. A record still undisputed.

About UNICEF

UNICEF, the United Nations Children’s Fund, promotes the rights and well-being of every child, everywhere. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children.

UNICEF Italy is a registered charity. We are funded entirely by voluntary contributions from individuals, businesses, foundations and governments. We are always committed to finding new ways to save children’s lives, as in the case of the inaugural UNICEF Summer Gala: a new opportunity to involve more and more people at our side and find valuable allies to help children in need. We profoundly thank our partner LuisaViaRoma, without which all this would not have been possible.

LuisaViaRoma

Established in 1929, LuisaViaRoma is one of the first online luxury destinations. Pleased to join forces with UNICEF Italy to host the Summer Gala, LuisaViaRoma is grateful to be in the position to help the less fortunate children through the fantastic evening that has given back to children in need.