The Hayabusa Ain't Dead Yet! Sorta…

Press Release
by Press Release

The Hayabusa may be dead in Europe, but it’s still coming to the US for 2019.

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Suzuki Motor of America, Inc. (SMAI) has confirmed that U.S. market production of the Hayabusa sport motorcycle continues uninterrupted. Production of European specification Hayabusa models has been discontinued due to Euro 4 emission regulations. This situation, and resulting media reports, may have caused confusion and misunderstand among U.S. consumers, media, and dealers.

Commenting on the status of the iconic sports motorcycle, Kerry Graeber, Suzuki’s Vice President, MC/ATV Sales and Marketing, said the following, “From its inception 20 years ago, the iconic Hayabusa motorcycle has been a visually- and technologically-stunning representation of Suzuki’s commitment to motorcycle performance. Literally tens of thousands of riders have owned this beloved model and it continues to be sought after even today. GT riders, drag racers, and customizers worldwide are obsessively devoted to the Hayabusa and we are looking forward to continuing its legacy. Suzuki Motor Corporation’s commitment to this model means a new generation of motorcyclists can experience the unmatched performance and style that the Hayabusa is known for globally.”

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