MV Agusta has received some big money for its big plans. Stay tuned for news from EICMA regarding MV’s future plans.
Begin Press Release:
Varese, 2nd November 2018 – MV Agusta, the iconic motorcycle company, leader in the production of premium motorcycles, has completed a capital injection of approximately Euro 40 ml in order to strengthen the company resources to enhance its industrial and commercial plan.
This additional capital has been completely injected by MV Agusta shareholders bringing their total injection in the company in excess of Euro 50 ml over the last 12 months.
The industrial plan of the historical Italian brand is based on several key pillars: focusing on premium high-quality products, developing the sales network, and increasing the level of service as well as producing the most beautiful, technologically advanced motorcycles in the world.
With regards to the sales network, MV Agusta is adopting a strategy focused at reducing the current number of dealers allowing its best dealers to increase their territories as well as promoting new mono-brand stores. MV Agusta Moscow is opening within the current month and MV Agusta London by mid-2019 together with other 6 new mono-brand stores within the next 12 months.
Another key point of MV Agusta plan is the reinforcement of the service level to both the existing network and clients through the introduction of a new integrated system linking MV Agusta, its network and supply chain in order to reduce the lead time of spare parts and accessories as well as the new product delivery to the market.
Additionally, after completing their core 3 cylinders product line that now ranges from 675 cc motorcycles to 800 cc high-performance motorcycles, MV Agusta is launching a new range of premium 4 cylinders of 1000 cc displacement.
In the coming days, MV Agusta will unveil the all-new Brutale 1000 hyper-naked with a record top speed of 312 km/h and an astonishing 212 hp. The fastest and most powerful naked bike ever produced.
Along with the all-new Brutale 1000, MV Agusta will unveil the F4 Claudio, a masterpiece, produced in only 100 units and dedicated to Claudio Castiglioni, the soul of MV Agusta and inventor of the F4 Superbike.
The MV Agusta Board of Directors appointed Giovanni Castiglioni as President and Timur Sardarov as the new Chief Executive Officer and Chairman of Board of the Group.