New Dainese D-Store Open in Los Angeles

The newest Dainese D-Store to open is located in Santa Monica, CA.

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The design of the Dainese Store Los Angeles is a minimalist approach that features raw materials, and the “room in a room” concept becomes the focus of attention for special projects and storytelling. The brand’s fully redesigned retail concept, developed for Dainese by architect Renato Montagner, speaks to all riding styles: racing, street, touring, urban and lifestyle. The Dainese Store Los Angeles is the 10th location worldwide to feature the new retail approach, offering customers full immersion in the rich heritage of the Dainese and AGV brands.

In addition to offering the wide product lines of Dainese and AGV, the concept store showcases a dissected Valentino Rossi suit that shows off the nearly 360 pieces that make up a Dainese Moto GP racing suit. Other highlights include the store’s Custom Works program, offering a made-to-measure experience for riders to design and customize their dream leathers. Dainese Settantadue, a new brand that resurrects the history of motorcycle clothing in the glory years and gives it a contemporary heritage twist, with garments that combine elegance and technical solutions that meet today’s safety requirements, is currently featured in the room-in-a-room area. Racing suits and jackets with Dainese’s integrated D-Air® technology, a proprietary wearable airbag system providing unmatched protection for riders, are on display and available.

The new store will also feature the full line of AGV helmets, including the Red Dot award-winning SPORTMODULAR, the world’s first fully carbon fiber modular helmet. A unique display of the SPORTMODULAR highlights the 65 pieces that together form the first-of-its-kind modular helmet. Also on display is the AGV Legends collection with the X3000 and X70 styles from racing legends Giacomo Agostini and Renzo Pasolini brought back to life. AGV Legends is a perfect complement to the contemporary heritage jackets, pants, shoes, gloves and accessories from the Dainese Settantadue brand.

“The Dainese team is thrilled to have the new concept store open in Los Angeles, and to be able to better serve the many riders in the region as well as visitors to the area,” said Roberto Sadowsky, Executive Vice President of Dainese North America. “The Dainese store experience is special. It takes you back in time through the rich history of the sport, while at the same time highlighting the most cutting-edge products and technology used by Valentino Rossi and other top athletes.”

The Dainese Los Angeles store will host monthly events and new rider nights throughout the year. The store also offers free ozone boot, garment, and helmet sanitization for customers, as well as phone orders and free home shipments within the USA.