Categories: Motorcycle News
July 25, 2018
| On 4 years ago

Royal Riding to Launch Custom Motorcycle Seat Program at Sturgis

When we saw custom motorcycle seat program we were really hoping for something like Bell Helmets head scanners for butts.

Begin Press Release: 


Royal Riding Custom Motorcycle Seat Program Set To Launch At Sturgis Rally

Phoenix, AZ — Royal Riding’s RodeMaster™ seats made their debut at the Sturgis Rally in 2017 and sold out in a couple of days. This year at Sturgis Royal Riding is launching its Custom Design Program making it possible for customers to transform their old motorcycle seat into a fully customized work of art. The Royal Customs seat program is just one of the surprises in store for the Sturgis Rally in South Dakota, August 3-12.

“Even in Sturgis, not everyone rides a Harley or has a stock seat,” says Royal Riding President Rod Derifield. “Our customers have asked us to take our top grain leather covers, proprietary gel and comfort foam products and provide them for different models. Now riders can create their own personalized seat, or pick and choose what design features they want. It reminds me of the old burger commercial — you can have it your way!”

The process is easy — send Royal Riding your seat pan and they will assess the pan and call you to discuss your design requirements. “In many cases we can fix or replace foam and incorporate gel inserts on the inside,” explains Derifield. “We also have great design capabilities to personalize your cover with a variety of material, stitching and trim options. During our pre-launch we already have completed a Make America Great Again (#MAGA) custom as well as flames, diamond stitching and even a faux Louis Vuitton seat with additional storage compartments for women riders! Riders can ride farther and ride longer with less pain… and do it in style!”

Royal Riding Custom Seats start at $250, plus shipping & handling.

If you can’t ride to Sturgis to see the entire collection of Gel Seat Pads and RodeMaster™ Gel Seats and examples of the Royal Custom Motorcycle Seats during the Rally, click here to see the customization options: