Royal Enfield is proud to announce their involvement and support of Ride Sunday, the International Day of Riding will see motorcyclists unite globally to raise funds for global charities. More info in our story about it here and just below.
Milwaukee, Wis. – May 2, 2018 – Royal Enfield North America is proud to sponsor the inaugural Ride Sunday event on June 3, 2018. Held on the International Day of Riding, Ride Sunday is the first event of its kind to unite the worldwide motorcycling community by bringing hundreds of thousands of riders together to ride and raise more than $1 million for more than 50 charities globally.
Ride Sunday is open to all motorcyclists and scooter riders regardless of bike style or riding preference. Those interested in participating and raising funds for a charity of their choice can get involved by joining an existing group ride, joining a certified dealer ride or hosting a ride of their own.
“Royal Enfield globally supports efforts that encourage everyone to get out and ride – no matter what your experience level. It’s very exciting when these efforts are paired with the opportunity to make a positive impact in the world and in the motorcycle community. We couldn’t be more hyped to sponsor and participate in the Ride Sunday event,” said Breeann Poland, senior marketing manager, Royal Enfield North America.
Founded by the team behind “The Distinguished Gentleman’s Ride,” Ride Sunday is the culmination of more than four years of planning.
“Motorcycling is in our DNA. There’s nothing like it. No matter what riding niche you fall into, Ride Sunday is a day for you,” founder Mark Hawwa said. “Together, we can make a change. This is not lip service; we will change people’s lives with the funds and awareness raised through Ride Sunday. This can only be achieved through the support of registered participants getting on their bikes and raising money for the causes that they have a personal connection with.”
Ride Sunday is expected to be the world’s largest motorcycling charity event by 2020, with a goal to raise more than $500 million for charity over the next 10 years.
Ride Sunday organizers are also calling on motorcycle brands to unite and get back to the basics of riding, while supporting a positive change. For further information, to register to ride or to make a donation, visit www.ridesunday.com.
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. With 50 percent growth every year for the last six years, Royal Enfield is a leading player in the global mid-size motorcycle market.
Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 75 dealers in North America, including the U.S., Canada, Mexico and Puerto Rico. RENA currently offers the Bullet and Classic 500 motorcycles along with a range of genuine motorcycle accessories and apparel. All Royal Enfield models come with a two-year, unlimited mile warranty.